25 August 2025

Starting Your Import Business: What you need to know

In order to run a profitable import business you need to have the right people and processes in place. This blog article explains some important points you need to consider as you start your import business.

Q: What’s the very first step I should take when launching my import business?

A: Start with detailed research. Here’s what to focus on:

• Product choice: Identify items with demand or pieces you can source more affordably overseas.
• Finding suppliers: Explore and connect—use online platforms, attend trade shows, or even visit suppliers in person to build trustworthy relationships.
• Understanding export countries: From costs to customs, distance, currency, and trade agreements all matter. Choose wisely.
• Production logistics: Know your lead times and minimum order quantities—these influence your inventory planning.
• Regulations and biosecurity: Check the New Zealand Biosecurity site for rules affecting your goods.
• Duties: Use the New Zealand Customs website to estimate duty rates relevant to your imports.

Q: I’ve covered the research—what’s next?

A: Here’s your next checklist:

• Freight forwarder: Choose one that fits your current needs and can scale with your business.
• Customs client code: Apply directly through New Zealand Customs or via your freight forwarder.
• GST registration: Ensure you’re GST-registered since GST applies to commercial imports.
• Biosecurity permits: Some goods require special licenses or an Approved Transitional Facility (ATF) for Inland arrival.

Q: What challenges should I anticipate as a first-time importer?

A: Be prepared for these common hurdles:

• Compliance issues: Make sure your products meet New Zealand import criteria—check on New Zealand Customs for specifics.
• Currency volatility: Fluctuating exchange rates can impact costs—factor this into your budgeting.
• Trade terms clarity: Agree upfront with suppliers on quantities, deadlines, quality standards, and shipping payments (INCO terms).