26 August 2025

Starting Your Export Business: What you need to know

Exporting for the first time can feel overwhelming. From shipping terms to customs paperwork, there’s a lot to consider before your product leaves New Zealand. To make the process simpler, we’ve answered some of the most common questions new exporters ask.
 

Planning Your Export

Q: What should I do before talking to a freight forwarder?

A: Start by calculating how long it takes to produce your goods and how long they’ll take to reach your buyer. Having a clear timeframe helps everyone involved in the supply chain.

Q: What are Incoterms and why do they matter?

A: Incoterms are internationally recognised shipping terms created by the International Chamber of Commerce. They define who’s responsible for costs and risks at each stage of the journey, reducing confusion between buyer and seller.

Q: Should I target several countries at once?

A: It’s best to start with one market first. That way you can focus your efforts, learn the ropes, and check if New Zealand has a trade agreement with that country—saving you time and money.
 

Compliance and Documentation

Q: Do I need a Customs Client Code?

A: Yes. Every export requires an export entry. You’ll need a Customs Client Code, which you can get through New Zealand Customs or through your freight forwarder.

Q: What are the packing requirements?

A: Any wood packaging, like pallets or crates, must meet ISPM-15 treatment standards. Failing to do this could mean fumigation fees or delays at the border. Always label products and cartons clearly and prepare a detailed packing list.

Q: Are certificates required for certain goods?

A: Absolutely. Products like food, alcohol, and animal products often need specific certificates. You’ll also need to be a certified exporter for some categories.

Q: What is a Commercial Invoice?

A: It’s a key document prepared by you as the seller. It lists buyer and supplier details, a description of the goods, and the commercial value. Accuracy here is crucial for smooth customs clearance.
 

Building Strong Business Relationships

Q: How do I avoid delays with my suppliers?

A: Communication is everything. Share your requirements clearly and plan ahead so suppliers can meet deadlines.

Q: Should I rely on one distributor overseas?

A: It’s risky to depend on a single distributor. Partnering with multiple distributors helps expand your market presence and lowers your risk.

Q: How important is cultural research?

A: Very important. Understanding local customs, etiquette, and expectations will help you build stronger relationships in your target market.

Q: How do I choose the right freight forwarder?

A: Look for a forwarder who understands your business and communicates well. They’ll be an essential link in your supply chain, so it pays to choose wisely.