Case Study - Cadbury Confectionery Ltd

Overview of the Business and the Industry

Cadbury has been synonymous with chocolate since 1824, when John Cadbury opened his first shop, establishing a flourishing dynasty that today provides the world with many of its favourite brands of chocolate.

Description of the Issues / Objects

• Cadbury have a significant logistics and domestic transport requirement. No other service provider in the country has the scale to handle the complexities and volume freight movements.
• Cadbury product is time sensitive and requires correct storage and transportation environment, particularly temperature.

Description of the Solution

• Long Term partnership with Cadbury New Zealand providing full Supply Chain Capabilities.
• Product stored in full temperature controlled environment.
• Product transported on a dedicated yet scalable service from the Manufacturing environment in Dunedin.
• On going improvement opportunities identified and implemented.

Quantifiable Benefits to the Customer

• Reliable and scaleable service provided.
• Open and proactive arrangement where innovations and opportunities are regularly tabled.